Kiekie in search of interesting IG profiles! This week: the thoughts and future plans of Johannes Erb (25), Berlin
When did you start photography and why?
''I got my first point-and-shoot camera when I was around 10 years old. I walked around and took pictures of pretty much everything. As a kid, i was very hyperactive and lived on a farm in a small German village. There wasn't much to do there and i found, that taking photos worked as a process to explore my environment in a different way. Most of the rolls of film I shot at the beginning ended up being absolute rubbish, but I regardlessly kept taking photos. Since finishing university one year ago, I've been focussing on the subjects that I've always wanted to show in my pictures and it changed the way I think about photography completely. The reason that I started shooting fashion was down to the realisation of how much I enjoy working in teams and to bring together different visions. If I wouldn't have tried working with stylists, I would have probably never found out, that the stories I'd like to tell can also go along with fashion.''
How can you describe your style?
''My shootings are always concept driven and the aesthetic of the images can vary, based on the story that I want to tell. I haven't studied photography or film, so the way I learnt was by trial and error. Resulting from this, a lot of my work can be intuitive and a reaction to the location or the team, but I also really enjoy working on well planned concepts. Nevertheless, if I take a look at my homepage now, my work so seems to be quite colourful and sometimes humorous.''
As a young creative, what are your thoughts about fashion photography nowadays? What are the big changes?
''I think fashion photography at the moment is a lot more exciting than it used to be a few years back. There seems to be a lot more creativity and less classical beauty, but maybe this is just my Instagram algorithm that keeps showing me all these amazing editorials. Sharing your work online is very practical for getting an instant feedback from your audience, although it's really sad to see that many print magazines are going down because of social media.''
Who or what is your biggest inspiration?
''My best ideas come to me whilst walking around without my phone and with a big hangover! Music and books also give me a lot of inspiration.''
What are your plans for the coming months?
''At the moment I'm focussing on several commercial jobs to save money, which I can put towards shooting some documentary projects outside of Germany over the winter. I also want to do a lot more film in the future.''